Manager Tourism and Communications
Position: 12-Month Full Time Contract at Blayney Shire Council
Location: Blayney, NSW
Applications Close: 22nd March 2026
Looking for a meaningful career move - or ready for your long-awaited tree change??
Due to the extended leave of our incredible Manager Tourism and Communications, an exciting contract opportunity is now available with Blayney Shire Council in the heart of the Central West.
This leadership role offers the chance to combine strategy, creativity and lifestyle in one rewarding package - guiding how the region is promoted, experienced and celebrated.
Based in Blayney, and within easy reach of Orange and Bathurst, you'll enjoy the benefits of a connected regional hub while leading tourism and communications for a progressive local Council.
Why Blayney Shire Council?
Blayney Shire is known for its heritage villages, boutique experiences, thriving agricultural sector and strong community pride. As part of Council's leadership team, you won't just promote the region - you'll help shape it future!
At Blayney Shire Council, we value:
- Work/ life balance - 9 day fortnight
- Strong community connection
- Collaborative and accessible leadership
- Delivering services that make a visible difference
Here, your leadership will have a real impact. You'll see the outcomes of your work across the community and visitor economy.
Considering a Tree Change?
If you're not already based in the Central West, imagine:
- Swapping long commutes for fresh country air
- Trading traffic noise for genuine community connection
- Building your career while enjoying renowned food and wine, stunning landscapes, thriving arts and cultural events, and affordable living.
The Central West offers professional opportunity without compromising lifestyle- and you won't just promote the region, you'll live it.
https://www.visitcentralnsw.com.au/blayney/
About the Role
As Manager Tourism and Communications, you will provide strategic direction and operational leadership across Councils tourism promotion, destination, development and corporate communications functions.
This is a self-driven, hands-on, creative and strategic leadership position suited to someone who thrives on variety, collaboration and community engagement.
Key Responsibilities
Communications - Community Engagement - Tourism & Regional Development - Events
- Oversee and implement Council’s communications across multiple platforms, including digital, print and social media
- Develop engaging content relating to Council initiatives, services, projects and decisions
- Keep the community informed about Council services, policies, and activities, as well as broader community information such as local events, programs, grants, and opportunities
- Coordinate community engagement and communication plans for key projects across various departments
- Support and partner with community groups, volunteers, and local organisations to encourage participation and strengthen community connections
- Facilitate programs and initiatives that build community capacity, participation, and access to resources
- Develop and support initiatives to grow the visitor economy and support local tourism businesses
- Implement regional destination management strategies in collaboration with neighbouring councils and tourism partners
- Support marketing and promotion of the region, including events, attractions, and Council assets
- Manage funding programs that enable community-led tourism and visitor initiatives
- Coordinate and support major community and tourism events that attract visitors and encourage local engagement
- Work with stakeholders to ensure events are well-promoted, accessible, and aligned with Council and regional objectives
About You
We're seeking a confident, community-minded leader who brings both strategic thinking and practical delivery.
You will demonstrate:
- Tertiary qualifications and/or relevant experience in communications, marketing, tourism or a related field
- Strong leadership and stakeholder engagement capability
- Exceptional written and verbal communication skills
- Advanced digital marketing and social media expertise
- Experience in community project delivery
- The ability to work both strategically and hands-on
Experience within local government or regional tourism will be highly regarded.
Most importantly, you are passionate about regional communities, economic growth and community pride.
What's On Offer
- Full-time contract (up to 12 months)
- Attractive Pay Rates - Full Time (Grade 18) Range $1,678.90 - $1,930.74/week + Super
- Supportive and community-focused team environment
- Opportunity to build strong regional partnerships and networks
- A genuine lifestyle upgrade in regional NSW
Whether you're ready to step into a regional leadership role or seeking a purposeful move from metropolitan life, this role offers the opportunity to grow professionally while enjoying everything the Central West has to offer.
Position Description
Please review the attached position description to find out more about this role.
Pre-Employment Screening
Shortlisted applicants will be required to complete pre-employment screening including a hearing test and drug and alcohol screening.
Our Commitment to Safety
At Blayney Shire Council, safety is a top priority. We are committed to providing a safe, respectful and healthy working environment for all staff. You’ll be expected to actively participate in training and contribute to the development of safe work practices.
Equal Employment Opportunity
Blayney Shire Council is an Equal Employment Opportunity (EEO) employer committed to merit-based selection. We value fit, diversity and inclusion and encourage applications from all individuals, including but not limited to Aboriginal and Torres Strait Islander peoples, people with disability, women, mature-aged applicants, and people from culturally and linguistically diverse backgrounds. We are dedicated to creating a positive, respectful, supportive, and inclusive workplace for everyone.
Make the Move:
If you're ready to lead the narrative of a dynamic regional community, while possibly making a life-changing move yourself, we would love to hear from you.
Submit your resume and cover letter, including details on how your experience aligns with the selection criteria.
Contact Leisa Smith on 0439 285 343 for more information