At the heart of community. At the start of the future.

That’s where you’ll find Dubbo Regional Council and this opportunity to shape our region as our new Destination Marketing Lead.

Our people care deeply about serving and strengthening our community. We work for 55,000 residents and 1.65 million people who visit our region each year - and when you join us, you’ll be part of that impact every single day. We’re at the centre of huge and important environmental, economic and societal change that will ensure a more sustainable future – for the Dubbo region, New South Wales, and beyond. It doesn’t get much bigger than that.

Join us as a Destination Marketing Lead in the Strategic Partnerships & Investment branch and develop your skills and future career.

Please note: this job is a 12-month contract with an opportunity to be a full-time permanent role.

What we are looking for

Be the driving force behind the Dubbo Region’s destination brand! We’re looking for a creative, strategic and industry‑savvy marketer to lead campaigns that boost our visitor economy and showcase the very best of Dubbo and Wellington. In this role, you’ll own the destination brand, shape high‑impact digital and print content, build powerful partnerships with tourism operators and industry networks, and deliver campaigns that put our region on the map.

If you’re a hands‑on marketer who loves storytelling, thrives on collaboration, and wants to make a real difference in a growing regional community, this is your chance to lead bold work with big impact.

Find purpose and impact

As our Destination Marketing Lead, your work genuinely moves the needle. Every campaign you launch and every story you tell helps grow the Dubbo Region’s visitor economy, support local businesses, and bring more people to experience what makes our communities unique. You’re shaping the region’s identity and future.

You’ll see the impact of your work in real time: stronger partnerships, increased visitation, positive media attention, and a destination brand that locals are proud of. If you want a role where creativity meets community impact, and where what you do truly matters, this is it.

You’ll make an impact by:

Develop and manage digital platforms to effectively promote the Dubbo Region, ensuring accurate and compelling content across all platforms
Develop and oversee the creation of a series of destination guides aimed at attracting visitors, supporting events, and engaging new residents
Provide strategic advice on media selection, messaging, and campaign effectiveness to internal stakeholders
Cultivate stakeholder relationships to facilitate collaborative marketing efforts and drive business partnerships
Support local businesses and initiatives to boost visitor numbers, new residents, and event participation

What you'll bring

To thrive in this role, you will need:

A degree in Marketing, Tourism, Communications or a related discipline or experience commensurate to the qualification
Min 3 years' experience in the development and implementation of tourism-related promotional and marketing campaigns including budgeting and performance reporting.
Demonstrated superior level of written and oral communication skills
Demonstrated experience in development of collateral including producing engaging content and overseeing design and production
Demonstrated experience in management of websites and knowledge and effective application of digital communications including websites and social media
Ability to collect, collate, analyse and report on campaign performance, market data and consumer behaviour

We would also love you to have:

Demonstrated experience in driving successful cooperative projects with industry or government stakeholders

Ready to make a difference?

Join us, and help strengthen our community and your career.

This position offers an attractive annual salary ranging from $88,171 to $102,468.

To find out more about this role, explore the Position Description and feel free to reach out to our Manager Strategic Partnerships and Investment on 0438 486 494 to make an enquiry.

If this role sounds like you, we would love to hear from you, simply click Apply Now!

Applications close 9:00am, Tuesday 10th February 2026

Please Note: Notifications are primarily system generated. Please ensure your email is correct before submitting an application to avoid missing crucial updates and required information.

Why Dubbo Regional Council?

At Dubbo Regional Council, you’ll find a great combination. Here’s what you can expect in your career with us:

Find purpose and impact

Everything you do at Dubbo Regional Council makes a difference for so many people, in so many ways. It’ll always be that way. But right here, right now, we’re at the heart of some big change - and this is your once-in-a-lifetime opportunity to help us shape the future for communities here and beyond.

Find personal and professional growth

You’ll find so much variety here. We’re doing diverse, high-impact work at scale. For you, that means plenty of opportunity to develop your skills and future career.

Find people you can count on and a lifestyle you love

Your career matters, but so does your life outside of work. You don’t have to sacrifice one for the other. Here, you’ll achieve and grow in a great place to live and work, with people who truly care.

You’ll also enjoy a range of other benefits:

Find a better balance - enjoy a 35-hour work week with flexible options, plus generous leave allowances.
Make your pay go further with a variety of salary-packaging options, including Rainbow Cottage Childcare, novated vehicle leasing, self-education expenses, disability/income protection insurance, and so much more.
Be rewarded for your impact with our annual Staff Excellence Awards and find real connection with our supportive team environment and active social club.
Prioritise your health and wellbeing with our Fitness Passport, comprehensive Wellbeing Program, annual flu vaccination, and Employee Assistance Program for you and your family.

Dubbo Regional Council is part of Wiradjuri Country and we acknowledge all clan groups that reside within the Dubbo and Wellington Wiradjuri Nation. We are an equal opportunity employer that values diversity and inclusion, and we strongly encourage applications from Aboriginal and Torres Strait Islander peoples, and people of all ages, genders, abilities and cultural backgrounds.